Of all the fantastic AI tools, behavioral AI is one of the most fascinating and widely used. Virtually all of today’s industries, especially online stores, use behavioral AI to enhance their bottom line. While having great products and services is a necessary stepping stone, sometimes you need that personal touch and connection to seal the deal. But what exactly is behavioral AI, and how does it work? That’s what this guide breaks down from A to Z about behavioral AI’s amazing talents.
Understanding Behavioral AI
The best way to understand the science behind behavioral AI is that it is meant to better understand human behavior, actions, and responses. Like other AI tools like machine learning, behavioral AI programming is so precise that its endgame is to perfectly mimic 100% real human behavior and responses.
By better understanding human behavior, behavioral AI can help businesses better market and even predict future habits or sales to enhance their bottom line and overall return on investment. But of all the ways, behavioral AI helps companies from different studies better influence and reach their target audience in ways that traditional and mass market advertising can’t.
Key Components of Behavioral AI
One of the reasons so many companies, from government agencies to healthcare providers, continue to rely on behavioral AI is its impressive ability to collect data. Data collection is usually the first way behavioral AI is used by agencies and companies.
Behavioral AI for Data Collection
Every time you visit and interact with a website, behavioral AI logs that data. This crucial data is logged and stored in massive databases to be reviewed and analyzed. Superior to even trained human professionals, behavioral AI, based on collecting data, can detect in real time can monitor behavior and patterns.
This is especially helpful in checking for anomalies and bad actors that might be using authentic membership details to interact with the site. By already knowing the usual and authentic patterns and behaviors of authorized members, behavioral AI is best suited to detect potential threats to the network, and it can take immediate action.
Superior Website Tracking
As an added benefit for real-time monitoring, behavioral AI tools allow online businesses from all walks of life to analyze page traffic on deeper levels. Going beyond the basic page clicks, behavioral AI tracking offers more analysis on what data or images users hovered over or parts of the page’s content they spent the most time interacting with.
As a result of the enhanced data gathering, online businesses and agencies can integrate other data technologies to better understand their members’ behaviors and proclivities. With more synced and integrated data, these agencies and businesses stand a better chance of improving their bottom lines.
More User-Friendly Information Gathering
Before the rise of behavioral AI, many businesses, especially those online, bombarded screens with popup ads about surveys and other gimmicks to gain valuable information. The problem with unsolicited ads, especially popups, is that they can drive members away from the brand altogether. Thanks to behavioral AI, businesses and agencies can retain their customers while quietly gathering the necessary information to grow the brand.
How Behavioral AI Works
From the user’s perspective, the behavioral AI tools work seamlessly and often unnoticed behind the scenes. However, with every user click or emoji sent, companies have a massive influx of data behind the scenes.
After collecting the data, behavioral AI categorizes it and cleans it up. Faster and more accurate than human intelligence, behavioral AI can spot and remove inconsistencies and inaccurate info among the data chunks. After integrating the different data points and sources, behavioral AI can better pinpoint consistent member behaviors and patterns.
This invaluable member data is then broken up into additional segments and itemized for like behavior. Segmentation is especially helpful for e-commerce sites where customers frequently leave items in their carts.
This pesky phenomenon is known as “abandoned cart syndrome.” But, thanks to behavioral AI, sometimes later that day or by the next morning, that member might receive an email with an exclusive discount or other items they might like from previous buying history so they can finish the purchase.
Benefits of Behavioral AI
The ultimate goal for businesses to use behavioral AI is to create more personalized experiences. These companies can get a jump on future sales by having accurate and verifiable data based on real-life member experiences and patterns.
This is known as predictive behavior. For example, if an online shoestore knows a segment of members prefer to buy sandals instead of dress shoes, it can use behavioral AI to produce dynamic ads to market future sandal releases to get these members to pre-buy them.
Businesses can greatly save on their marketing budgets with behavioral AI. Online streaming and gaming services, like online casinos, can produce dynamic ads based on what their members prefer to play for better engagement.
The Future of Behavioral AI
Numerous articles about behavioral AI are based on massive technological advancements, including the Internet. As the Internet continues to become more available with more expansive bandwidth, businesses can expect even more user interaction. To meet the challenge, behavioral AI is constantly updating its algorithms for more accurate results and a bigger return on investment for businesses.
Conclusion
The great thing about behavioral AI is that it is always a work in progress. With so much funding and attention given to artificial intelligence, all of its tools, including behavioral AI, stand to benefit in new and better ways. With the overall aim of mimicking actual human behavior to the last atom, behavioral AI should continue producing better and even more yielding predictive behavior results.